Empowering Women
One Outfit At A Time

Where our mission is to change the way you FEEL when you get dressed. Increased CONFIDENCE and style that carries you throughout your day from sunrise to sunset.
Limited time Collection

Beach Please

Heading to the beach soon? Don't leave home without a suitcase full of new looks and must haves!
Shop The Collection

Curated Collections

Done for you looks to ease the task of shopping and add time back to your day


14-day FREE returns so you can purchase with confidence

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Confidence campaign 2023

We are changing the game with timeless, yet fashionable, outfits you will WANT to wear over and over. Curating a wardrobe that is versitale, filled with personality and endless possibilities leaving you as CONFIDENT as ever!

Exclusive Membership

Spa & Sea Concierge Membership Box

Indulge in an at-home Spa & Sea Experience delivered to your doorstep
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Behind the Brand

See what makes us different

* Curated Collections to make shopping efficient and fun

* Resort fashion, trends, travel tips and tricks delivered to your email

* AMAZING customer service - seriously, just reach out as we are happy to assist and answer any questions.

* Oh and we are HUGE beach and ocean lovers so environmental and eco-friendly products are a priority and chosen as much as possible.

Read our Story

22 Palms Reward Points

In the bottom right-hand section of your screen is a blue button that says "22 Palms Points" or is just an image of a giftbox. When you click on this, it takes you to a sign up for our rewards program. Its COMPLETEY FREE to join and with every purchase made, you earn points that add up to $$$ off your next purchase. You can also refer someone and earn $5 off your next purchase if they purchase!

As an added bonus for signing up, everyone gets a little Welcome bump in their rewards account.

For those signed up in our Birthday Club, you will receive EXTRA reward points to use during your birthday month.

Its like getting paid to shop!